The roar of Niagara Falls served as the backdrop for the Annual Conference of the National Association of Motorcoach Operators (NAMO) this week, as motorcoach operators from across the country gathered in the New York city to learn, network, and explore one of North America’s most iconic destinations.
For many attendees, it wasn’t just the breathtaking views that made the event memorable but also the sense of community and shared purpose.
“NAMO has many members who are passionate about the industry and helping other operators be successful,” said Scott Michael, President and CEO of the United Motorcoach Association (UMA). “It’s great to see everyone come together to reconnect and support each other while getting an opportunity to explore a historic destination like Niagara Falls.”
The conference kicked off Sunday with a tour of the Canadian side of the Falls for early arrivals, followed by a NAMO Board of Directors meeting and dinner. Monday’s agenda was packed with educational sessions, including presentations from John Percy, of Destination Niagara USA, and Lezlie Harper, owner of Niagara Bound Tours, who delved into the history of the Underground Railroad and the city’s role as a crossing point for enslaved people seeking freedom in Canada.
Lessons in business, history
Keith Withrow, of Motorcoach Consulting International, shared strategies for securing and maintaining contracts, while Aaron Gibson from the TSA provided training on identifying IEDs and enhancing motorcoach security. In the afternoon, participants visited the Freedom Crossing Monument in Lewiston and the Underground Railroad Heritage Center to further explore the region’s historic ties to liberation and resilience.
Monday evening was marked by an emotional tribute to the late Nate Caldwell of Caldwell Bus Lines, who was posthumously honored with the NAMO Gurnie Blunt Lifetime Achievement Award. His wife, Mamie, accepted the award on his behalf, reflecting on his decades of service and leadership within the motorcoach industry.
Tuesday featured industry updates from Scott Michael, of UMA, and Boshia Smith, of the American Bus Association; a safety session by Dan Tomlinson, of Lancer Insurance; and tax strategies from Tracy Fickett, of BusBooks. Attendees also enjoyed a tour of the city and the falls, with the evening wrapping up at Seneca Niagara Resort & Casino.
For NAMO members, the conference was a chance to not only explore the history of Niagara Falls but to exchange knowledge and ideas that will drive their businesses forward.
“Reconnecting with other members and gaining valuable insights is what makes NAMO events special,” Michael said. “It’s a celebration of the industry and a commitment to making it stronger.”
