IMG partners with TBN to launch new quote tool
International Motorcoach Group (IMG) is turning to technology to improve the customer experience.
After an extensive search, the North American motorcoach network selected The Bus…
Group travel is behind online. Here’s why
Group travel has fallen behind when it comes to online shopping. While not known as early adopters, it is fair to say that we have…
Encore provides EXPO experience for those not able to attend
Michelle Tupman wasn’t able to attend the 2021 UMA Motorcoach EXPO in person last month because Canada’s borders remain closed due to COVID-19.
Fortunately, thanks…
RIP All-inclusive Pricing
Seventeen years ago my wife, young daughter and I went on a cruise to Mexico. The allure of the cruise was that it was “all-inclusive”…
Four ways to gather data, increase business
Big data is a big deal. Marketers around the globe have turned to data as a powerful ally in finding new customers and cross selling…
Time can be the ultimate killer of marketing
For those of you who may not know, we recently wrapped up the first-ever motorcoach marketing industry survey. The survey accounted for nearly 3,500 pieces…
It’s easy to be a wedding specialist
SAN ANTONIO – Like marriage itself, motorcoach carriers must make a commitment if they want to succeed at capturing a bigger a slice of the…
Coconut shrimp for less than $6? They had me at hello
I love shrimp. Not the little ones that come in cheap cocktails or the week-old ones at the local all-you-can-eat Chinese buffet.
I’m talking about…
Sell better bananas and make monkeys out of competitors
Let’s raise our prices. Yep, you heard me. One, two, three — go!
OK. Prices have been raised. See you next month.
If only it…
The key to marketing is the drip, drip, drip of repetition
Erosion is a pretty strange way to start a marketing column, but let’s be honest — it’s probably not as strange as tomatoes.
I was…