New CBA award honors late industry leader
The California Bus Association has created the Vickie Cole Memorial Award for Women in Leadership to honor the legacy of former CBA President Vickie Cole.
Ways motorcoach operators can use digital to connect with customers
As part of your sales strategy, don’t forget about your marketing efforts. A business relaunch should include a digital rebound, says marketing expert Vicki Bowman.
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Operators eager to put Sales Summit principles into practice
As the UMA’s Bus & Motorcoach Industry Sales Summit wrapped up this week, attendees were ready to put into practice what they had learned during…
VMA picks Vicki Bowman as the group’s new Executive Director
Virginia Motorcoach Association (VMA) has named Vicki Bowman its new Executive Director as the organization plans for the future and its in-person regional meeting in…
Laid off amid pandemic, some find new ways to serve industry
Job loss has been a part of the upheaval of the pandemic downturn over the past year, as companies have been faced with declining revenues.…
CBA names Vicki Bowman executive director
Industry veteran Vicki Bowman has joined the California Bus Association (CBA) as the organization’s new executive director.
Bowman, CMP, CED, CSEP, is a bus industry…