Ferguson brings over 15 years of experience in public policy and strategic communications in government, non-profit, and private sectors.
“ABA sits at the crossroads of so many dynamic businesses and industries. I’m most excited about bringing together this diverse coalition to connect more people with more places,” Ferguson said in a statement announcing his new role.
“My top priority is getting to know the ABA staff and our membership. I plan to listen and learn so that we can seamlessly execute during the transition while beginning the process of building our long-term strategic plan and expanding our Association’s value proposition for current and new members alike.”
Ferguson joins the ABA from Vista Outdoor Inc., where he was Vice President of Public Affairs and Communications. At Vista Outdoor, Ferguson led state and federal lobbying, industry relations and corporate communications, and chaired the Vista Outdoor Foundation.
Ferguson has managed communications strategies for merger and acquisition transactions totaling over $3 billion and has testified before Congress and executive branch committees seven times. He also led a lobbying campaign that resulted in a multi-year, $42 million business opportunity.
Advocacy, industry support
In his new role, Ferguson will focus on uniting diverse stakeholders behind shared causes. He said he is committed to advocating for the mobility industry, connecting the industry, and supporting the community through the ABA Foundation, workforce development and industry councils.
“I hope to continue the Association’s culture of service to its members and build upon their excitement, energy, and passion,” he said. “There is so much work to do, and an engaged and vibrant culture will help us attract and retain the talent and resources we need to tell our dynamic story and expand our impact.”
Ferguson will also serve as President of the National Bus Traffic Association and the ABA Foundation, where he will work to expand scholarships, research and continuing education for the motorcoach and tour industries.
Outgoing CEO Peter Pantuso expressed confidence in Ferguson’s leadership.
“His vast experience and proven track record in public policy and strategic communications ensure that ABA is in skillful hands,” said Pantuso, who is retiring after 28 years at the helm of ABA.
Ferguson’s career includes serving as a Chief of Staff and Legislative Director in the U.S. House of Representatives, managing successful campaigns, and mentoring over 50 Congressional staffers. He holds an MBA from Oklahoma State University and a Bachelor of Science in political science from the University of Utah.
Terry Fischer, Chair of ABA’s Board of Directors, looks forward to working with Ferguson.
“As we move forward and into this new era for travel and transportation, it’s imperative that our members’ voices be heard at all levels of government,” Fischer said. “Fred’s years of experience in advocacy and communications make him the perfect leader to navigate these new roads ahead.”
